Listen to your customers, spend more time listening to your customers
maniacally focus on their problems
have more than a basic understanding of the customer problem (at-least have a basic sense)
you don't want to end up building products no one wants to use
Stop listening to your customers when it comes to building solutions
don't always listen to your customers. Customers are the least qualified to come up with solutions
Watch the Competition
surfing on product hunt, reading TechCrunch does not count
they are a rich source of information, better understand customers problems
every time a company ships a feature, that's a user test I can learn from there is so much beta information and information from customers on it
Don't watch the competition
stop worrying so much about what the competition is doing, in our tech bubble in our echo chamber, we froth ourselves to be in the race to implement that new technology.
is that "new feature" that your competition released REALLY what your customers need?
Be a thief
if the competition creates something that really works with their customers and it works for them, don't be afraid to take that idea though
You don't have to come up with ALL the ideas, your job as a product manager is to solve your customer's problem so take ideas from other products/services and make it your own
most of us as PMs are working on a commercial endeavor but will the CUSTOMER pay for this feature?
ask them what's their willingness to pay
Stop worrying about getting paid
Sometimes we need to look for their social needs, emotional needs, the trust of customers.
Customers want to feel connected, want to be entertained, they want to cheer for us. trust isn't built on megabytes. trust is built on understanding that we know who they are and that they believe that we have their best interest in our heart, we make them feel like a tribe
Value is destroyed through inaction. as product managers, we understand how many $ it takes, the cost it takes, how many stories points it takes, but we need to GRASP is the cost of inaction
Cost of delay
We put off making decisions for many reasons. every-time you put off making a decision, you are destroying value. the features and the products we ship have a limited shelf life and the longer it takes them to get to market the less value they have. so every-time you're thinking of putting off that decision, you're destroying value. every time you are leaving a question that someone has gone unanswered, you're killing value.
As a Product Manager one has to say NO.
The Product Manager's role is not to make Stakeholders, CEO, Marketing Team, or Sales happy. Priority should be given to keep Customer Happy
Don't be a visionary
Products don't need visionaries, they need product managers who are obsessed with understanding the customer's problem and solving it. so don't be a visionary, be a product manager
Don't confuse yourself with your customers
you are not your customer. you may use your product, but you are NOT ALL your customers
Always advocate for the customer and bring your customers perspective to the product